Content and copywriting are essential to any business. Content is the message that is conveyed to your audience, while copywriting is the words used to get that message across.
Content can be in the form of blog posts, articles, website content, social media posts, videos, and more. Copywriting is used to create compelling and engaging content that encourages people to take action. It can also be used to create effective advertising and promotional materials.
By utilizing both content and copywriting, businesses can effectively communicate their message, create an emotional connection with their audience, and increase their sales and brand awareness.
What Does A Content Writer Do
Content writers create content that informs, educates, or entertains the reader. This can include blog posts, articles, website content, social media posts, press releases, and more.
They research topics and keywords, create compelling and engaging content, and optimize content for search engine optimization (SEO). Content writers also ensure that the content is accurate and follows the company's brand guidelines.
What Does A Copywriter Do
Copywriters create persuasive and compelling pieces of content that encourage readers to take action. This includes copy for advertising campaigns, promotional materials, sales letters, and more.
They research topics and keywords, use creative language and storytelling techniques to engage their audience, and optimize content for SEO. Copywriters also ensure that the content is accurate and follows the company's brand guidelines.
Is There A Difference Between The Two?
The purpose of the content is the primary distinction between copywriting and content writing. While content writing is meant to inform readers or foster relationships, copywriting is done to convince or sell.
How Do Writers Help Small Businesses
Content writers and copywriters can help small businesses in a variety of ways. They can help create content that informs, educates, and entertains their audience, as well as create compelling and persuasive copy that encourages people to take action.
Content writers and copywriters can also help optimize content for SEO, ensuring that the content is visible to the right audience. Finally, they can help ensure that all content follows the company's brand guidelines, helping to create a consistent brand image across all platforms.
Why Do You Need a Copywriter and a Content Writer for Your Business?
As you can see from the examples above, copywriters and content writers provide different services. They each have various importance for your company. Each professional is qualified and educated to carry out a particular task.
Yes, you do want to sell potential clients on your products or services. Because sales come from brand recognition and product branding, you should do both. Your product will sell more if potential clients are aware of it more. Copywriters can be extremely valuable in this situation.
Customers want to be educated and guided as well. Even if a potential customer is not interested in purchasing, they still need useful information. Most of the time, when a potential customer needs a product and recalls the information your company supplied, they will become genuine customers. Similar to new consumers, existing ones need to be kept happy with your brand material.
This maintains relationships and encourages repeat business. In a nutshell, you need copy and useful content. It can't be one or the other.
Companies With Amazing Copywriters
Finding the precise words to convey your company's message is a difficult task, and doing it consistently is even more difficult.
Here are several well-known brands and businesses doing it smoothly and successfully, and we believe their copywriters deserve credit. Check out some of the businesses we believe to have excellent copywriting.
Nike
Unquestionably, Nike has created a legendary brand. Nike mainly relies on advertising to market its products. Influencers and celebrities are also a key component of Nike's marketing plan. Working with individuals who have traveled the same path can strengthen brand communication because the brand encourages individual athletes.
In 2018, Nike celebrated the thirtieth anniversary of one succinct-but-great tagline—Just Do It—with another: This time, the brand took a stance on an ongoing issue with an ad featuring a closeup of former NFL quarterback Colin Kaepernick and the copy, “Believe in something. Even if it means sacrificing everything.”
It was a divisive ad, but struck the right chords with the right consumers—according to analysts, the company gained $6 billion in market value as a result.
Heinz
Heinz initially employed TV advertisements as its primary technique for customer engagement, but it has since switched to direct marketing strategies to build a more solid, long-lasting relationship with its customers. For your prospects and consumers, content marketing encourages deliberation, motivates decision-making, and produces satisfying, meaningful encounters.
Don Draper, a fictitious advertising executive from AMC's Mad Men, came up with the slogan "Pass the Heinz." Although it was turned down on the program, the agency David Miami persuaded Heinz to use the copy in 2017 along with, of course, pictures of fries, burgers, and steak without ketchup.
According to David Miami, who spoke about the campaign in a video, the print and out-of-home advertising effort generated 2.6 billion media impressions and $55 million in earned media, making it the "first-ever reverse product placement."
Trello
Trello's brand messaging is clear and concise, which is just what customers need to understand how to use the application. It can be difficult to change project management software. New users are not left behind owing to Trello's copy.
Are you familiar with Trello? If the answer is no, take a look at their website's copywriting. Like the majority of the material on their website, their product description is rather straightforward:
Then look at how clear this explanatory content is:
Although the product's effectiveness can be somewhat credited for the use case's clarity, we believe copywriters should also receive some recognition for their effective communication. Because they say it how it is, it is ultimately quite simple to understand.
