If you're just getting started in the world of digital commerce, you may not know what search engine optimization (SEO) is. And if you’re considering practicing SEO, this article may be helpful.
You've probably heard of a few fundamental concepts by now, such keyword research and on-page SEO. However, how can you include the best SEO techniques into your marketing strategies and make your business grow?
Continue reading and let's find out!
What is SEO?
SEO stands for Search Engine Optimization, it refers to a set of practices used by a person or company to increase organic traffic from search engines like Google or Bing.
Paid search engine advertising is entirely different from SEO. You pay search engines like Google to show or promote your website on the search result page when you use sponsored advertising. Instead, by using SEO, you may make your website more likely to appear organically on the top page of search results.
SEO Success Stories
Before we go into the fundamentals of SEO, let's first hear a few motivational stories from E-commerce brands/businesses who have successfully used SEO techniques to grow their businesses.
1. IRONPAPER
Ironpaper is a digital marketing company that supports the growth of its B2B customers. They used HubSpot's SEO technologies in collaboration with one of their clients, Goddard, to accomplish remarkable success.
"While Goddard addresses a true need for their customers by inventing medical equipment, historically they've struggled to get quality leads that could employ their services," explains Jonathan Franchell, CEO and Founder of Ironpaper. Ironpaper started performing crucial SEO enhancements with HubSpot tools on Goddard's website, concentrating on internal linking, content strategy with business-relevant keywords, and technical SEO concerns like broken links and meta tags.
Over the course of an eight-month campaign, Ironpaper helped Goddard in gaining 2,361 Google rankings for various keywords associated with their products. Franchell claims, "Goddard's Google ranks increased even with a downturn in traffic because we developed tailored content centered on strategic keywords."
2. ETSY
Ecommerce websites require a strong content strategy to attract relevant organic visitors. With the most recent improvements, the popular saying that content is king in SEO has never been truer.
In terms of content, Etsy, a worldwide platform for selling handmade goods, is doing a tremendous job. It certainly has a wider reach than SEO, as it encourages visitors to enjoy this location and stay returning.
Their blogs are updated regularly, and the majority of the content is made up of motivational stories of Etsy sellers. Or it covers the different products available on Etsy. Whatever they write about, they put the user front and center, which helps them keep customers and makes the content popular.
3.Revenue River
Revenue River is a digital sales and marketing organization that helps businesses in scaling and becoming industry leaders. Unfortunately, COVID-19 had a serious influence on the visitors to their website.
According to Eric Pratt, managing partner of Revenue River, their website experienced reductions starting in mid-February and continuing through May 2020.
To find potential development areas, the company got to work and carried out keyword and competitive analysis. They determined that the best course of action was to develop pillar content and supporting content clusters, which would enable them in positioning their domain as an authoritative source in their sector.
The website's organic traffic has nearly doubled since the new strategy was implemented. They received 86K impressions between March and June of 2020, and 1.1M between January and March of 2021.
The combination of subject clustering, on-site/page optimization features, and SEO strategy planning for research, according to Pratt, came about because it enhanced their SEO appeal.
How SEO Works for Your Business
Apparently, when done correctly and consistently, SEO can have a huge impact on your business’s bottom line. SEO directly contributes to the size and quality of traffic to your website, the ease and amount of engagement with your content, as well as your ranking and brand visibility.
SEO is important because it increases the visibility of your website, which results in increased traffic and potential to convert visitors into paying clients.
Your brand's long-term value can be increased through SEO. An improved placement and ranking raise the profile of your brand.
SEO Generates Consistent Traffic
Since the advent of online shopping, achieving constant traffic has tormented owners of e-commerce stores and other enterprises.
SEO traffic is organic traffic that originates from search engines, or users who entered a keyword or search phrase into Google, browsed the search results, and then clicked over to your website.
It's likely that if you have a page that ranks highly on Google, you'll get regular traffic from that page. Google receives 5.6 billion searches daily. Consequently, you can be confident that search engine traffic will come your way as people constantly utilize the internet to find stuff. When you first start out, it could take some time before you start to see benefits from SEO, but it will be well worth the wait.
No matter how inexperienced you are with SEO, anyone can start and quickly improve their website's ranking. Well, eventually, possibly a year or longer. You should recognize that SEO is a long-term effort.
SEO Contributes To ROI
SEO produces a higher return on investment than other marketing techniques. The importance of rankings is important when considering SEO and ROI. You can't draw the traffic required to produce a ROI from SEO if you don't rank well in search results. A page-one ranking is essential since around 95% of search traffic visits the first page of search results.
SEO is a long-term plan rather than a one-time campaign, as was already mentioned. Because algorithms are always changing, it's critical to continually be on top of search engine optimization.
The SEO cycle begins with identifying problems and solutions to accomplish corporate goals, continues with putting those answers into practice and gauging their efficacy, and concludes with a strategy review and a new cycle-starting process..
Producing content for both people and search engines is crucial for maximizing the ROI from SEO. That entails creating content that is both helpful and informative and adheres to SEO best practices. An efficient SEO procedure that is continually tested, learned from, and evolved produces a measurable, long-term ROI
SEO Improves User Experience
Early on, SEO was straightforward: simply load plenty of keywords into your website, and presto! Your content starts to show up in the SERPs. Can you imagine how frustrating it would be to try to read a piece of writing if a keyword was used virtually in every sentence? That was not a positive experience at all, and you might want to stop reading the post right there. Thankfully, ranking in SERPs now requires more than just keywords following numerous Google upgrades.
The ability of SEO to produce long-term revenue makes it a powerful digital marketing strategy.
But to maximize the benefits of SEO, your SEO campaign must be strategically thought out. The ability of your business to produce leads, sales, and money online can be significantly impacted by concentrating on strategies that can result in significant gains.
